Perfumery & Fragrances
Perfume boxes play a vital role in shaping the first impression of a fragrance. Before the scent is experienced, customers see the outer box, the bottle, and its cap—making packaging a key part of the perfume’s identity. High-quality materials, custom inserts, velvet linings, and premium finishes not only protect the bottle but also highlight the uniqueness of the fragrance. From classic 50–100 ml bottles to travel sets with multiple mini sizes, tailor-made perfume boxes enhance brand perception and make every unboxing experience memorable.
Discover Outstanding Perfume Boxes
Perfume brands place great importance on their packaging, as it adds real value to the product. Before experiencing the fragrance itself, customers first see the bottle, its cap, and most importantly, the outer box. The impression starts with the box and continues to build until the entire package is opened.
High quality is essential, but so is design. A perfume box that highlights the uniqueness and exclusivity of the fragrance not only protects the product but also elevates its perception in the customer’s mind.
Perfume bottles come in a wide variety of sizes and shapes. For this reason, the box design must always take the bottle type into account. Some bottles are best presented in vertical boxes that showcase the entire upper section, while others are better suited to horizontal boxes that only reveal the front face of the bottle.
Every perfume box includes an insert to securely hold the bottle in place. These inserts can be made from cardboard, corrugated board, foam, or EVA materials. In luxury boxes, foam or EVA inserts are often covered with velvet fabric for an elegant finish. The inside of the lids may also feature metallized or velvet linings, along with embossed or printed logos for a premium look.
Most perfume bottles are produced in 50–100 ml sizes, but there are also sets with several smaller 5–10 ml bottles. Known as travel sets or atomizer sets, these products require specially designed boxes that hold and protect the entire set together.
Ultimately, perfume packaging designed in line with brand identity and customer expectations does more than safeguard the fragrance—it makes the product stand out in the market and creates a lasting advantage.